Regardless of culture and context, individuals are prone to have the same kind of weaknesses, fears and aspirations. Archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.
Whether you are branding your persona or a company …. all businesses are created because of the vision, the purpose and the story of the visionary behind the idea.
And therefore all businesses are an extension of a type of personality.
What talent and which part of your personality can help you be aligned with yourself, connect and achieve your goals?