The Asistup brand personality quiz is inspired by the theory of the “Archetypes” introduced by psychologist Carl Gustav Jung who said there are patterns of human behavior which are universal.
Inspired by this theory Carl Dr. Carol S. Pearson and Margeret Mark’s defined the 12 Personality Archetypes which powerful brands use to connect at an unconscious level, therefore, influencing emotions and managing to position themselves in people’s minds and hearts.
An Archetype represents a “way of being” inspired by common patterns of human profiles. Defining your brand personality is important because it helps you to influence perceptions.
Deep down people connect with people, not with products and services.
And as consumers, we search for solutions, dreams that happen, emotions, hope … and we value with affection people who understand us and because of “how they make us feel”.