THE 12 BRAND ARCHETYPES QUIZ

All successful brands previously define their personality to humanize the business, create cultures, offer experiences, differentiate themselves in the market, connect naturally with target audiences and strengthen customer relationships.

The AsistUp brand personality quiz is inspired by the theory of the “Archetypes” introduced by psychologist Carl Gustav Jung who said there are patterns of human behavior which are universal.

An Archetype represents a “way of being” inspired by common patterns of human profiles.

Defining your brand personality is important because it guides you on how to express your brand essence and behave on an online environment to reach target audiences.

Every successful brand develops an archetype that is dominant and is supported by a secondary one.

BRING YOU BRAND TO LIFE AND STAND OUT FROM THE CROWD