Let’s find your value, uniqueness and brand personality type.
You will get focus and understand what your brand stands for and what is different about it that appeals to others.
You will feel certain and confident about the real value that you offer for a specific profile of person: your ideal target buyer.
You will save time and frustrations because you will have a clear direction for your brand.
You will understand what brand personality type best fits you and business to help you build your brand experience, be coherent with your marketing efforts and consistent with your communications.
All powerful brands have something unique and special that others love. And that something is a combination of the value that they offer (emotional and rational) and its capacity to build relationships because the role that a brand plays in people’s lives.
The first step in defining your heartfelt brand, and therefore, of a business, is to identify your target buyer and the problem or aspiration you are able to resolve. Only this way you will be able to extract and understand the real value that you offer and be clear why should they buy from you and not others.
With brand coaching, I walk you through the steps to help you define your brand identity and extract your unique value proposition, your competitive edge and your brand personality type. This will become your compass that will direct the styling of your brand, thus all your marketing and communication efforts. Ready to find out more?
Ana has been a monumental partner to us in the formulation and creation of a living brand culture that is the source of all of our client interactions. Ana is an exceptional visionary with a talent able to translate brand ideas into a consistent compelling brand experience across all our media channels and identities. The breadth of her insight and understanding make her and Asistup a huge asset to our own growth and expansion.
I've had a privilege of working with Ana for over a year and simply put she is brilliant! What I am mostly impressed by is Ana's sense of branding! She has an amazing almost intuitive ability to grasp brand's value and translate it into distinctive brand elements, compelling story, and build both recognition and equity of the brand! Ana is smart, reliable and a pleasure to work with!
Ana´s professional support, knowledge and creativity is an enormous benefit to my business and her input has helped me to stay one step ahead of the competition in the Dental Healthcare Sector.
I had been "working on my brand" and getting nowhere, and the universe delivered! Ana has the incredible ability to get into your head and create the brand you wished was in there. Her style is absolutely scrumptious and somehow she gave me “me”, but stylish and beautiful. It was a pleasure to talk to her each time we met, the conversations flowed easily and the anticipation of what she would come up with was so exciting! The end result is a brand I'm proud to show off.