Holistic Brand Stylist for Health + Wellness Entrepreneurs

The wellness brand identity specialist

+ strategic stylist

Holistic Brand Stylist

The wellness brand identity specialist

+ strategic stylist

Ana helps health providers and wellness entrepreneurs

Hello! I´m Ana, founder of Asistup and I´m here to help change-makers and purposeful entrepreneurs in their quest of helping real people achieve healthier, happier and more balanced lives.

Humanist Brand Designer

If you are anything like me …

You believe in understanding people > demographics.


You don’t believe in a “one-size-fits-all” approach to branding and business-building.


You aim to continuously improve and deliver the best possible experience for your clients or patients.


You want to build a business based on a foundation of trust.


You want someone who will collaborate with you and can understand your vision.

She builds Heart Felt Brands for purposeful entrepreneurs


Over the years I´ve worked with entrepreneurs in health and wellness, healthcare professionals, coaches, small clinics and large health insurance companies from both Spain and the US.


And if there’s one thing I’ve learned it’s this. Your passion, skills, resources, even your expertise won’t help you impact the lives of others if you can’t deliver on what you promised.


Your business success depends on delivering a high-value, high-quality experience from start to finish that helps you gain your customer’s trust and loyalty.

Ana | She builds Wellness Brands


After completing her degree in Marketing & Human Resources management at Strathclyde University (Scotland), Ana went back to Madrid to pursue a career in branding, visual design and communication. She worked on projects for some of the biggest brands including Caja Madrid Bank and William Hill.


Eventually, Ana began to collaborate with studios and agencies to give her more flexibility to be with her family. She also started working on a one-to-one basis with clients with their branding and marketing strategies even helping one of her clients win an international contest for the 2012 London Olympics!


When the Spanish recession hit, she brought her marketing and branding expertise closer to home to help her husbands’ dental clinic for an international clientele in Madrid. For the past 10 years, Ana has actively taken part in all the decisions related to business development, patient management and care, branding and marketing. Thanks to her efforts, the clinic continues to thrive in a highly competitive market.


In 2013, Ana received a dream opportunity to partner with a client to successfully create and build a new brand and service for the biggest health insurance company in Spain. A brand aimed to reach out five million members and engage them in a health and life improvement program.


It was then that Ana realized that she could leverage her marketing strategy background with her passion for design, to help health and wellness entrepreneurs create holistic, profitable brands.


Today, Ana helps purpose-driven business owners in the health and wellness space to create a seamless brand experience for their clients from start to finish.


Raised in Madrid but lived long summer holidays with my amazing Scottish family. I forever will be grateful to my mum for teaching me English with a mild Scottish accent.


A humanist and holistic wellbeing advocate that goes to the gym but cannot resist chocolate nor vino.


A visual thinker that loves contemporary art, design in all its forms and great stories.


A firm believer that little details make the difference.


Just a regular person trying to do my best with running a family and business without taking myself too seriously.

Wellness brand identity specialist
Asistup was founded in loving memory of Marie Clare Gilfedder. A loving, devoted and caring mother who always encouraged me to follow my passion and stay true to myself.