That is, living a free life following your purpose and true passion: to help people who are struggling to live healthier and happier.
But it frustrates you when others don’t really understand how you can help and why they should pay you instead of your competitors. You feel undervalued and misunderstood.
You want to differentiate yourself, stand out and connect in a meaningful way that attracts genuine interest and not being perceived like another generalist or salesperson.
Over the years, I have been helping with the branding strategic needs of businesses of all sizes within the health and wellness industry from both Spain and the US.
My mission is to help you build a meaningful brand that feels honest to stand out, inspire and build trust with your ideal target client.
A brand that comes from your heart is aligned with you, your story, the real value that your offer and is purposefully built to appeal directly to the emotional state, needs and aspirations of your target buyer.
Having a hard time finding the real value of your business?
Trying hard to position yourself in a credible way?
Struggling to define what your business and brand stand for?
You think your business could be suffering from “multiple brand personality disorder?
Don’t know where to even start with your brand?
Don’t know how to visually project the real value of what you offer?
Trying hard to build a consistent visual brand presence?
Struggling to stick to one brand concept, theme and style?
Having a hard time to make the brand more “you”?
Ana has been a monumental partner to us in the formulation and creation of a living brand culture that is the source of all of our client interactions. Ana is an exceptional visionary with a talent able to translate brand ideas into a consistent compelling brand experience across all our media channels and identities. The breadth of her insight and understanding make her and Asistup a huge asset to our own growth and expansion.
I've had a privilege of working with Ana for over a year and simply put she is brilliant! What I am mostly impressed by is Ana's sense of branding! She has an amazing almost intuitive ability to grasp brand's value and translate it into distinctive brand elements, compelling story, and build both recognition and equity of the brand! Ana is smart, reliable and a pleasure to work with!
Ana´s professional support, knowledge and creativity is an enormous benefit to my business and her input has helped me to stay one step ahead of the competition in the Dental Healthcare Sector.
I had been "working on my brand" and getting nowhere, and the universe delivered! Ana has the incredible ability to get into your head and create the brand you wished was in there. Her style is absolutely scrumptious and somehow she gave me “me”, but stylish and beautiful. It was a pleasure to talk to her each time we met, the conversations flowed easily and the anticipation of what she would come up with was so exciting! The end result is a brand I'm proud to show off.
Ana is an excellent marketing professional whom I admire for her integrity, attention to detail and interpersonal skills. She did a superb job preparing high-quality marketing materials both in English and Spanish; supervising the design and copywriters team and contributing creativity and strategic vision. She was perceived by the client from the very beginning as a senior professional in branding and marketing who is able to add significant value. She was always straightforward about anticipating potential project management issues and proactive in proposing corrective course of actions.
He tenido el privilegio de poder trabajar con Ana en un proyecto complejo y multicultural para Adeslas SegurCaixa, donde sus conocimientos y skills ejecutivos, han sido de gran valor al proyecto. Ana, es una persona comprometida, con valores sólidos, eficiente, acostumbrada a trabajar en entornos de incertidumbre y de ámbito internacional. Gran conocedora del marketing de marca y sus impactos en generar ese valor intangible, cada vez más tangible, que rodea a la creación, desarrollo y explotación de una marca. Todo un lujo haberla tenido en el equipo durante nuestro proyecto!