DISCOVER YOUR BRAND MOST DOMINANT ARCHETYPE

In brand strategy, we use the archetype system to help companies humanize their business identities and their marketing efforts in order to connect with target audiences and differentiate themselves from their competitors.

Archetypes are also used by coaches to empower their clients transforming inner self-doubts into clarity and achieve personal growth.

The most modern theory on archetypes is inspired by psychologist Carl Gustav Jung who said that each archetype represents the collective unconscious that all human beings share.

12 main archetypes/personalities have been defined, each with a powerful identity, with its motto and its own set of characteristics, values, desires, fears and behaviors.

Choosing the right archetypes to define your brand can make a HUGE difference in the construction of your message, the values and personality that you project and therefore the type of client you attract

NOT SURE WHAT ARCHETYPES REPRESENT YOU AND WHAT YOUR BRAND STANDS FOR?