Ana Gilfedder Fundadora de AsistUp

I’m Ana Gilfedder

Archaeologist of the female soul and founder of AsistUp

I help brave-hearted women ready to grow their online business aligned with their purpose, passions and talents.

Women who seek to achieve their personal fulfilment, happiness and joy through projects and businesses that have a positive impact on the lives of more women.

Define your brand, communicate your essence, create your future.

Find out a wee bit more about me and my story… by scrolling down 🙂
Ana Gilfedder - fundadora de AsistUp


My formal degree is in Marketing, Human Resources Management. Specialized in Business Branding. Passionate about the studies of human behavior, Jungian Psychology, intuitive medicine. And I apply timeless Archetypes to help you ditch inner and brand confusion.


I have more than 10+ years of experience supporting businesses grow within the health and well-being sector in both Spain and the USA. Including large health insurance companies, wellness entrepreneurs, small businesses in coaching and health improvement and clinics.

Arquetipos y Marca Para Emprender Online


Remember when you were a little girl and they ask you what you wanted to be when you grew up? I wanted to be many things. Curious, creative, unconventional mind and with many passions. Since I left University and especially when I became a young mum of three, my path has been characterized by a constant search to find my place, and many battles for my work to be valued as an independent professional woman.

Until one day, “the career opportunity” appeared at my door. I was to be part of a beautiful project that would contribute to the well-being of millions of people in Europe. A project that coincided with my mother’s stroke which deeply affected me. After her passing away I decided to start searching for answers about who I am, who I am meant to be and do in this life.

So I launched AsistUp… and although I have helped companies (re)define their corporate identity and their best competitive strategy, I struggled to define myself and project. And started to doubt about my true essence and mission.

And so I began a search for answers that led me to learn about the effects of patriarchy, and that I was not the only woman who felt insecured and doubted herself.

I am the daughter of a Spanish father and a Scottish expat mother living in Spain and raised between two somewhat opposite cultures, and in an environment where I was not allowed to express my true VOICE. It all influenced my feeling of NOT fitting in nor belonging anywhere and my fear of expressing my true self. As a result of my doubts, my business was stagnant because I was not clear about how to move forward with my brand.

Along my journey, there have been more changes, including the closure of a family business, relocating, soul healing, personal empowerment …. you name it! And now I am grateful for taking that first step and not giving up… Because this is how I discovered my passion for the study of Archetypes to explore our hidden selves, personality and unconscious world.

Thanks to greater awareness and my study of the Archetypes I was able to understand myself more fully, accept my feminine-masculine duality, integrate my multidimensionality and come to peace by truly embracing who I am, the way I am and how I want to move forward with my brand, and business… with greater clarity and confidence.

I now help women who follow their dreams, gain greater brand clarity, communicate their essence, and define their best brand strategy to help them conquer their true heart desires.

Passionate about personal development, music, dancing, contemporary art, travelling, good food, great friends, nature, retreats! Well, what can I say? I appreciate beauty in all its forms and anything that brings joy and peace to the heart… I’m in!


Discover timeless Archetypes to find your true nature, communicate from a place of inner truth and grow your business aligned with your SOUL.


Suscríbete y descárgate la guía gratispara definir tu marca, comunicar tu esencia y crecer tu negocio alineándolo con tu ALMA.

Responsable del fichero: Ana Gilfedder. Finalidad: envío de mis publicaciones así como correos comerciales. Legitimación: gracias a tu consentimiento. Destinatarios: tus datos se encuentran alojados en mi base de datos, alojada en España. Podrás ejercer Tus Derechos de Acceso, Rectificación, Limitación o Suprimir tus datos enviando un email a [email protected]