Entrepreneur Dr. Ian opened the first English speaking dental clinic in Madrid in 1993. Today the clinic is a reference for the most advanced dental cases and for delivering first-class patient service.
However, the Spanish recession brought a massive increase in chains and franchises competing aggressively in price and at street level.
Big competitors are pushing smaller businesses out. There is a dental clinic on each street corner! We offer excellent high-quality service, expertise, innovative technology and first-class dental materials. We don’t want to get into this war of prizes because it would compromise the quality of the experience offered to our patients. Taking good care of our patients is what matters most to us.
This led the Clinic to take its business and brand experience to the next level.
Dr. Ian opened the clinic with basic brand visual identity elements to get the business started and going.
But over the years it has reinforced its brand positioning in the patient’s mind and hearts. The current brand wasn’t reflecting the value and the quality the clinic offers.
Before:
Asistup helped Cisne dental clinic improve the brand experience by projecting higher value and a fresh look and feel across all the visual brand identity elements including the interior design of the clinic.
Naming was re-configured to help associate the clinic with a visual brand identity that is easy to recognize and stands out amongst its main competition.
After:
The old web has been replaced by a fresh looking, optimized (SEO OnPage) and responsive web.
The web now reflects the values and the brand positioning for specific patient profiles intended to attract organically.
Dental plans to cultivate loyalty and branded microsites targeted to attract new ideal patients.
Marketing materials and branded “goodie bags” for specific events held in Madrid to attract target patients profiles.
Organic growth with visual marketing showcasing the clinic values and targeted to specific audiences on social media
Ana has been part of the Clinic business development plan for over ten years. Over the years Ana has developed all the different branding elements required and helped me implement successful loyalty programs for our patients as well successful strategies to acquire new patients from the International Community in Madrid. Ana´s professional support, knowledge and creativity has been an enormous benefit to my business and her input has helped me enormously to stay one step ahead of the competition in the Dental Healthcare Sector.