Hello! Hola! I’m Ana, my formal degree is in Marketing, Human Resources, Strategic Branding and Design.
Through my education, my experience in helping businesses grow within the health and wellbeing industry, and my personal journey as an online solopreneur… I know what it takes to connect with and attract the right clients to your business.
I launched AsistUp after my mum’s and grans death and quitting a job in corporate wellness that involved global population health improvement. I was part of an international team working together to improve the lives of millions of people in Europe.
Although I was highly passionate about my job… I didn’t like to be put in a box. I can follow the rules, but I’m not conventional and love to get personal. Thus the passing away of my mum had a profound effect in me.
My mum was a Scottish immigrant who came to Spain but gradually lost her spark. I really wanted to honour women like her somehow. But I didn´t know how I could do this doing something I love. So I launched AsistUp to find the way and my place in the world.
But at the beginning of my solopreneur journey, I had many difficulties. I wasn’t sure how to present myself in the expression of my brand to connect me with who I wanted to help… exactly! This deviated me from my true path attracting the wrong people, consuming my energy… and wasting A LOT of time and money in useless marketing.
This is why I developed a branding process to help me get aligned, connect all the right pieces together and help other passionate entrepreneurs portray what they represent to connect them to who they are meant to help.
Half Spanish and half Scottish (I speak SpanGlish). I currently live in Madrid and I work globally. Highly energetic and driven I love to recharge my batteries pampering myself and going to a little heaven retreat in a secret valley between the mountains of Alicante and the Mediterranean sea with my husband, our children and our cat, Kyra.
I stand for… following your heart, being able to have your own voice, a world without borders, self-love, self-care, living well, living great! compassion and making money in a meaningful way.
I think that freedom starts within and if you don’t stand in your truth… then you are not living real.
I am fascinated by… the complexities of humans emotions and personality.
I love… my family, nature, the sea, personal development, contemporary art, design, travelling, dancing, popcorn, great wine, the healing power of loud rock, the sun, the stars… beautiful people and the beautiful things in life.
Start figuring out your passionate empathetic brand expression by taking a test to discover your primary archetype and download a free kit to inspire you.