Eco branding
the family corner

CONSCIOUS BRAND FOR ECO-BUSINESS

Eco branding
the family corner

CONSCIOUS BRAND FOR ECO-BUSINESS

Nikohl and Tessa are two very creative and soulful lady entrepreneurs from Canada and Spain who needed a fresh new brand identity in order to make a first positive impact when launching their new business.

 

Their business idea was to open a central hub for environmentally concerned families in Madrid. A hub which would also serve as a meeting point for families “living the eco vida”.

MOODBOARD INSPIRATION

 Simple, clean, green-living, cute and hand-made

Once we had a clear understanding of the strategic positioning for the brand and we defined an authentic brand personality type for the business we moved on to the styling process: visualizing the ideal customer and brand look and feel.

Brand style inspiration

BRAND ESSENCE

.... it’s like a bird’s nest. So you feel comfortable, cared for, protected and always want to come back. Just like home.

To help the business communicate the values that it stands for, we defined the brand storytelling concept to help keep the brand experience consistent and connect with a type of human profile.

Visual brand story telling

VISUAL BRAND IDENTITY SIGNATURE ELEMENTS

Nikohl and Tessa needed their fundamental visual identity elements to get the business started

Main logo
Main logo
Brand signature identity elements
Family Corner tarjetas

SWAGS AND MERCHANDISE FOR BRAND ENGAGEMENT

Brand boosters to help promote the business and attract potential customers

Tote bag
Pillow eco
CLIENT LOVE

Credits: Artist Rober for helping me turn the ideas into beautiful illustrations.

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