I help you get brand focused and back on the right path so you can move forward with confidence… in the right direction.

THE #1 prerequisite for business growth

Many intelligent, well-intended, women entrepreneurs start their brands with no clear foundation.

They are so incredibly passionate and they want to progress along their authentic meaningful paths.

But somewhere along the way insecurity and doubts kick in. What’s worse, they’ve invested money in design, and marketing that doesn’t feel like them.

Sure, they might know a lot more now than at the beginning of their journey, but at their core, they are still feeling that they’re brand doesn’t represent them. 

Why? Because they unknowingly tried to bypass the single most crucial process for brand building and business growth:

Having defined: who do you want to become and what you want your brand to mean in the lives of your ideal client.

And to help you achieve genuine growth, you cannot skip this process. 

So what can this service do for you?

 Increase your confidence cause we will uncover the best direction to take for your brand aligned with your vision, values, personality and true heart desires.

Get clear on your core Business Archetype to help you position yourself and your business clearly and competetively.

Get your initial enthusiasm back and enhance your energy because you will get clear on who is the RIGHT ideal client to focus on and how to identify them.

Increase your return on investment in design and marketing efforts because you will be more precise and more confident when expressing what your brand needs to mean and project.

These are just some of the remarkable benefits when you work on getting clear on your AUTHENTIC BRAND ESSENCE. Your business compass.

Perhaps the most compelling thing is that you will gain clarity on how to move forward with greater focus. I’ve found this to be worth more than gold.

What do you get with this unique service?

My personalized unique method includes understanding YOU, your BUSINESS and your IDEAL CLIENT psychographic profile.

After you work with me you will have your Archetypal-driven business brand essence defined including brand personality, values, positioning and value proposition.



The Brand Soul Finder

I’m Ana Gilfedder, The Brand Soul Finder at AsistUp

Okay, so what exactly qualifies me as an expert to guide you? And can you trust me?

First, I have a decade of experience supporting entrepreneurs and businesses within the creative, healthcare and wellness industry – in both Europe and the USA – at all the different stages of their business cycle with their branding, marketing and communication efforts in order to achieve competitive advantage and business growth.

Second, my work process includes timeless archetypes because they provide valuable insights about your competitive edge and your ideal clients inner motivations and heart desires.


Apply for a first free discovery call with me, and I’ll let you know if I think I can help you and whether we are a good fit.