Nikohl and Tessa are two very creative and soulful lady entrepreneurs from Canada and Spain who needed a fresh new brand identity in order to make a first positive impact when launching their new business.
Their business idea was to open a central hub for environmentally concerned families in Madrid. A hub which would also serve as a meeting point for families “living the eco vida”.
Once we had a clear understanding of the strategic positioning for the brand and we defined an authentic brand personality type for the business we moved on to the styling process: visualizing the ideal customer and brand look and feel.
.... it’s like a bird’s nest. So you feel comfortable, cared for, protected and always want to come back. Just like home.
To help the business communicate the values that it stands for, we defined the brand storytelling concept to help keep the brand experience consistent and connect with a type of human profile.
Nikohl and Tessa needed their fundamental visual identity elements to get the business started
Brand boosters to help promote the business and attract potential customers
Ana´s talent and creativity helped us reinforce our business essence beautifully. She understood our vision and our client profile from the very beginning. Thanks, Ana!