A frequently asked question I get by passionate clients who want to build authentic brands aligned with who they are is: How do I show up? What parts of myself should I bring out? How do I portray what I'm all about? This is completely normal. Because we are complex multidimensional humans. So there are many...
In today’s digital age...
One of the shadows of human beings is that we like to find "shortcuts". A shortcut to self-empowerment or getting clients. Ways to grow. When I started my solopreneur journey in the online space I invested time, money, and energy in marketing and other experts who had made it...
I had a conversation with someone who said to me: Why do I need a brand? All I have to do is be myself. Indeed. You are your brand. But what does "being yourself" actually mean? We mean different things to different people. If I say the...
Archetypes are not new and have been used throughout the course of history to understand behavior and human thinking. The most modern theory is inspired from Swiss Psychoanalyst Carl Jung (a rebel disciple of Sigmund Freud) who said… Archetypes represent the collective unconscious of all human beings...
