13 Jul This is Branding: sending the right light to attract the right people
In today’s digital age… you are your brand.
And you, as a person, are the sum of many parts.
Branding is about which inner qualities and brilliance to amplify to help you get aligned and connect with the right people: ideal clients who value what you are all about.
And ideal clients are real people whom you build a long-lasting relationship with.
Because we buy from other people based on trust, compatibility and likeability.
HOW TO SEND THE RIGHT LIGHT TO ATTRACT THE RIGHT PEOPLE.
Archetypes are your smartest weapon to help you:
- Identify your inner qualities, your inner brilliance, strengths to express throughout your verbal and visual communications. That is your core Archetype.
- Identify the psychological profile of the person (ideal client) that is naturally drawn to your inner qualities and that you want for your business and personal well-being.
So here is an example. At my family clinic, we were positioned with the primary archetype: the “caregiver”.
If you come from the healthcare industry, you will know this. You don’t get into medicine, healing, curing and helping others take better care of themselves… if you don’t have a strong caring side to your personality.
The “caregiver”, therefore, was aligned with our business mission and throughout the entire experience offered to patients: caring, nurturing… and we turned the clinic experience into a “safe place” just like home. From the deco and the people, we hired and trained. They all had the caregiver archetype brilliance within.
But, the caregiver is also the primary archetype that the majority of service quality-driven small clinics position themselves in Spain.
We wanted to attract more patients. We wanted to grow in an incredibly competitive and saturated market.
And here is what we did. We decided that the profile of the person to attract had to be someone we love and naturally get on with.
I didn’t need to find the Clinic’s director other Archetype patterns since it’s very clear he has a strong maverick explorer within. Bit of an Indiana Jones ; )
Open strong-minded, adventurous, speaks his mind and who loves travelling.
The explorer Archetype is the energy that we amplified in all our verbal and visual communications blended with the primary caregiver.
The results? The light we send reached the right people. We attracted patients from around the world with similar Archetype energies. Travellers, family nomads and entrepreneurs with a strong sense of adventure and freedom.
How do I know? I asked every single new patient that came in.
Why did you choose us?
Positive recommendations (Brand Reputation) and they were attracted to our energy and vibe on our web and social media communications (Archetypes Activation).