13 Jul This is Branding: sending the right light to attract the right people
In today’s digital age...
Entrepreneurship
09 Jul How to move beyond feeling stuck with your brand and business so you can step into your future with clarity
One of the shadows of human beings is that we like to find "shortcuts". A shortcut to self-empowerment or getting clients. Ways to grow. When I started my solopreneur journey in the online space I invested time, money, and energy in marketing and other experts who had made it...
28 Jun Take charge of your brand destiny
I had a conversation with someone who said to me: Why do I need a brand? All I have to do is be myself. Indeed. You are your brand. But what does "being yourself" actually mean? We mean different things to different people. If I say the...
25 Aug The surprising truth about our brands
I recently helped a transformational life coach define the essence for his brand and during one of our branding sessions he explained to me that his purpose was to help his clients discover their own version of the truth (since this is of course relative)...